we know from eric schmidt, the information was produced from the beginning of humanity. this is more less what we produced yesterday and today. the definition, big data is also, you cannot put it in a spreadsheet. this has big consequences and this is what i would like to talk to you about today. call it big urban data. our cities of the past few years have been a layered with many types of visual information. because of that, the way we understand them and the way we can respond to them is changing dramatically. collecting information from our cities and we can process the information and process it later. in other fields like formula one, think about formula 110 or 15 years ago. if you wanted to win a race, you needed a good car and a good driver. actually today, if you want to win a race, you need something like this -- a system made of thousands and thousands of sensors connected to those computers. decisions are made in real time. that's the same that's happening today in our cities. if you are an engineer, you would call this a real-time control system. a system ma